BOMBO INDUSTRIES / 01Automotive & Mobility

We do not sellattention.We build relevance.

From the first idea to content, communities, experiences and results. One accountable point of contact for brands that move the world.

Social-first. Not social-only.

We start with people, content and the platforms they use. Then connect strategy, production, paid media, websites, experiences and measurement. Not a catalogue of unrelated services: a solution built for the problem.

Who we work with

Every segment speaks a different language.

Automotive is not one audience. Enduro riders, premium customers, dealerships and technical product communities need different stories.

01

Manufacturers & new entrants

Model launches, brand awareness, Italian market entry and European go-to-market planning.

02

Accessories, parts & apparel

Technical products made approachable through credible voices, demonstrations and useful content.

03

Distributors & dealerships

Local activations, showrooms, test rides, qualified leads and the link between digital and retail.

04

Motorsport & mobility

Racing, communities, emerging technology and new ways to experience driving and riding.

01 / What we do

One structure. Connected capabilities.

One project lead for the agreed disciplines. We assemble in-house resources, creators and qualified suppliers for the specific brief.

01 / 08

Strategy & brand

Audience insights, positioning, messaging, campaign planning and agreed objectives.

02 / 08

Social media management

Editorial plans, platform-native formats, copy, publishing, community and channel coordination.

03 / 08

Creator & influencer marketing

Creator fit and audience matching, contracts, briefs, approvals, ad disclosures and reporting.

04 / 08

Video, photo & UGC

Production, short-form video, POV footage, tutorials, product demos, editing and platform cut-downs.

05 / 08

Paid media & amplification

Paid social assets, partnership ads and media activation where included in the agreed scope.

06 / 08

Web, landing pages & conversion

Launch pages, lead capture, tracking and digital journeys connected to the campaign.

07 / 08

Events & brand experiences

Launch concepts, trade-show activations, showrooms and experiences, with project-specific production and suppliers.

08 / 08

Measurement & intelligence

Useful reporting on views, reach, engagement, traffic and conversions when measurement is available.

02 / Potential activations

From ambition to action.

Three illustrative project scenarios, not completed campaigns, client endorsements or proven case studies.

CONCEPT / 01

A new model, genuinely understood.

Illustrative scenario: a launch concept, selected creators, demonstrative films, an event or test ride when feasible, and content distribution.

CONCEPT / 02

A technical product people want to understand.

Illustrative scenario: niche creator research, practical demonstrations, verified comparisons, short-form content and negotiated usage rights.

CONCEPT / 03

From the feed to the showroom.

Illustrative scenario: local content, paid creative, a booking landing page, an experiential day and lead tracking.

03 / Delivery method

Creativity backed by a process.

Each stage has decisions, deliverables and checks. You know what gets approved, by whom and against which goals.

01

01 / Understand the business

Goals, countries, audience, product, indicative budget, constraints and timing. We start with business questions, not a pre-made creator list.

02

02 / Design the solution

Strategy, concept, channels, potential creators, deliverables and KPIs in one scoped proposal with clear responsibilities.

03

03 / Activate the right people

Public roster and brief-led scouting, with specialists and suppliers as needed. Availability, mandates and rights are checked before commitment.

04

04 / Produce and approve

Creative brief, calendar, production, agreed revisions, permissions, ad compliance and approvals before anything goes live.

05

05 / Publish and amplify

Coordinated publishing, operational delivery and paid distribution only where agreed, with content-level tracking.

06

06 / Learn from the results

A performance report versus agreed KPIs and recommendations for what comes next. Conversions are claimed only where attribution supports them.

04 / Ways to work together

Three starting points. No one-size-fits-all packages.

These models guide the brief. Quantities, fees and terms are scoped in a written proposal. No talent or supplier is confirmed before agreement.

01

Creator Activation

For a specific product or message.

Creator selection and fit review

Concept, brief and content plan

Agreements, publishing and reporting

Tell us about your project

02

Launch & Experiences

For a launch, trade show, test ride or brand moment.

Launch strategy and creative concept

Content production and on-site activation

Media and measurement when in scope

Tell us about your project

03

Always-on Growth

For a recognizable long-term digital presence.

Recurring strategy and content calendar

Modular social, production and creators

Periodic reporting and optimization

Tell us about your project

A clear cost breakdown before commitment.

Where relevant, we separate strategy, talent fees, production, project management, media, travel, events and usage rights so you know what is included and excluded.

05 / Real voices

People who live the culture.

Profiles shown come from our public Motors category. For each campaign we verify representation, availability, territories, fees and rights, and may scout beyond the roster.

Lorenzo Cioni

Lorenzo Cioni

From unlikely Fiat Pandas to tuned cars and motorsport icons, Lorenzo turns every engine into a story. He explores automotive culture with curiosity, energy and a good dose of humor.

Martina Brunilde Santonocito

Martina Brunilde Santonocito

Professional drift driver and CEO of DABA Racing, Martina shares the world of motorsport from inside the cockpit. From track preparation to the team behind each run, she brings technique, personality and energy to the story.

Elena Zaniol

Elena Zaniol

Professional drift driver and ACI Sport driving instructor, Elena tells the motorsport story from behind the wheel. Through technique, preparation and trackside action, she brings fans into the world of drifting.

Tutto Meccanica

Tutto Meccanica

Meccanica auto spiegata in modo semplice: tutorial, curiosità e consigli per capire motori, automobili e componenti.

Filippo Zanfei | Filippo22

Collaboration under discussion

Filippo22 racconta il mondo delle moto tra supermoto, enduro, test e progetti di personalizzazione. Dalla KTM alla Husqvarna fino alla Stark Varg, trasforma la passione per le due ruote in video, fotografia e contenuti per una community di appassionati.

Explore Motors creators

06 / Sector expertise

Vertical expertise is the vision.

Our ambition is an advisory model for every industry, connecting creative talent, marketers and category specialists. The Automotive Advisor programme is planned; formal appointments have not yet been made.

Advisor programme / In development
01

Product & category

Technical language, product differences and category-specific customer needs.

02

Culture & community

Trends, communities, subcultures and the credibility of creative formats.

03

Safety & execution

Qualified technical oversight, operational checks and licensed professionals whenever the activity requires them.

These are proposed expertise areas, not named advisors or contracted partners.

07 / Clear answers

Fewer questions. More clarity.

Do you only work with influencers?

No. We think social-first, but a brief can involve strategy, social management, content, film, paid media, landing pages, experiences and production partners. The mix depends on the business need.

How much does an automotive campaign cost?

There is no meaningful one-size-fits-all price. A proposal separates strategy, talent fees, production, project management, media, travel, event costs and usage rights. Scope, quantities, revisions and fees are agreed before commitment.

How many creators do we need? Are they all represented by Bombo?

That depends on your audience and goals. We review relevant public profiles and can scout externally. Each proposal separates represented talent, pending collaborations and third-party creators; availability and terms are checked before confirmation.

Can you work outside Italy?

We evaluate international campaigns and Italian market entry. For other countries we scope scouting, languages, local partners, compliance, logistics and responsibilities; we never present uncontracted networks as confirmed resources.

What about usage rights, exclusivity and paid media?

Organic posts, brand reuse, partnership ads/whitelisting, duration, territories and exclusivity are separate items to negotiate and document. No usage right is assumed.

Who approves content before publication?

A project lead is assigned and the review stages, responsibilities, revision rounds and approval rights are agreed in advance. Relevant legal requirements and advertising disclosures are checked before publication.

What do you measure and report?

KPIs are set against your brief: delivered assets, live posts, reach, views, engagement, clicks, traffic and attributable conversions where available. We do not guarantee sales or views or claim unverified results.

How quickly can we start?

Timing depends on creator availability, location, production, approvals and any event. After a short brief we propose a realistic milestone plan rather than promising an unverified universal turnaround.

Can you run test rides and events safely?

We can design the format and coordinate delivery, but riding, track and higher-risk activations require project-specific permissions, coverage, responsible parties and qualified suppliers. No activity goes ahead without an approved scope and safety plan.

Do you have appointed automotive advisors?

The sector advisor programme is being built. We do not publish individuals or imply appointments before they are formalized. Technical expertise required for a project is verified and scoped before activation.

We do not present projects as case studies until they are delivered, verified and approved for publication.

BUILD WHAT'S NEXT

The next project starts with a conversation.

A few key details are enough to start. If your brief is incomplete, we can help define the scope.

Email the Bombo team

Helpful starting information

  • 01Brand and product
  • 02Target markets and audience
  • 03Business or communication goal
  • 04Indicative timeline
  • 05Budget range, if known

Bombo Studios is the operating brand of TUZZO SRL. Scope, responsibilities, resources and expected outcomes are agreed project by project.

Bombo industry model / Automotive is the first vertical in this system.