Case study / Pineapple Day
Del Monte× Bombo.
For Pineapple Day, we turned a campaign element into something recognisable with your eyes closed: an original jingle.
01 / Objective
Be distinctive.
Give the campaign an ownable element that could live across content and make the Pineapple Day world instantly recognisable.
02 / Idea
Make the brand sing.
Instead of treating music as background, we made it a central part of the campaign's creative identity.
03 / Output
A reusable asset.
An original jingle able to support social communication and give the campaign's different pieces a consistent sound.
The creative logic
A jingle only works if it sticks.
People encounter hundreds of different pieces of content in their feeds. A consistent sonic identity can create continuity across formats, creators and moments without forcing every piece to look the same.
The Del Monte project showed exactly the kind of work Bombo wants to do: start from a brand brief and find a creative element with a life of its own.
That is why sonic branding is now part of Bombo's offering alongside influencer marketing, creative production and branded entertainment.
Want to make something that stays in people's heads?