Jingles / Sonic Branding
If a brand has a voice, it can also have a sound.
A jingle should never sound like music pasted onto an advert. It should live in people's heads, in content and in the culture around the campaign. That is why we combine brand strategy with real music production.
What we do
We do not make background music. We build a sonic identity with enough personality to be recognised without seeing the logo.
- Music concept and sonic direction
- Original jingles for campaigns and social
- Sonic identity and audio mnemonics
- Production, arrangement and finalisation
- Versions and cuts for social and video formats
- Integration with creator content and branded entertainment
Our approach
01 — Start with the brand's character
We translate tone, audience and campaign idea into sonic references and a distinctive musical direction.
02 — Write something that can live on its own
Melody, rhythm and words are designed to be memorable and adaptable across campaign formats.
03 — Make it part of social culture
The sound is also designed for creator content, short cuts and the campaign's most shareable moments.
Why Bombo
Real music, built for brands.
Bombo's projects include the original jingle created for Del Monte's Pineapple Day. Our sonic partner Rootsie, Edoardo Ruzzi, is also among the writers and composers of Ditonellapiaga's “Che fastidio!”, third at Sanremo 2026 and winner of the Giancarlo Bigazzi Award for Best Musical Composition.
Let's create the brand's sound